Concept 2: Researched Author: Sir Godfrey Gregg GCO, ROMC, OHPM The Personal Goal of Areté Areté (pronounced ah rhi tay in English) is an important concept in The Mystical Court. You will see it used as a greeting or salute among our Companions, and as the motto on our official armorial design. The word is Greek for 1) excellence; 2) the … Continue reading CONCEPT 2